Bringing the Summer Games to B/R Fans
This project showcases how thoughtful visual design can convey the excitement of the Games through shareable, on-brand content.
Role
Brand & Graphic Designer
Scope
Brand and Styling, Template Designs, Design System
Timeline
June 2024 - August 2024
Team
Art Direction - Drew Paterson
Art Direction - Jay Clay
TASK
Create special social graphic templates for B/R's live and post coverage of the 2024 Summer Olympics
Goals
1. Design a visual theme for Bleacher Report's Olympics Coverage
2. Create engaging and informative content for viewer-brand interaction
3. Document players, games, and historic moments for future access
Approach
Capturing Paris
Traditional and modern architecture, vibrant colors, and editorial layouts, showcasing Paris art and fashion.
Elegant and Breathable
Serif typefaces, hero photos, and negative space.
Subtle on Sports
Olympic rings, track lines, and pool lanes. Adding easter eggs for more observant fans.
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