
Product, web, branding, and presentation designs for one of California's largest collegiate hackathons.
Project Overview
Team: Cheryl Cai, Rachel Yap, Fajar Akhter
Time: Dec 2021 - April 2022
Created at: HackDavis
WHAT I WORKED ON
Visual Design
Prototyping
Merchandise
Project 1: Storytelling through our website
Designing our homepage as a story.
Call-To-Actions
Learn about HackDavis
Pre-register as an attendee
Become a sponsor
Low-Fidelity Pitches
★ Comic strip
Viewers read through an adventure comic
while learning about HackDavis!

Pros
Distinct from past websites
Users can hit all user goals in one scroll
Innate understanding of Vertical Scroll
Cons
Less opportunities for large hero images
Asymmetric shapes are more difficult to implement
Static card designs
Horizontal Scroll
Inspired by storybooks. Guiding viewers
through a treasure hunt!

Pros
Distinct from past websites
Opportunity for multiple hero images
Separating different content
Cons
Very different from common user patterns
Lack of Innate Understanding from viewers
Higher mental cognitive load
Project 2: One-stop for Hackathon Attendees
Find your teammates, register your team, and view event updates all in one tool





Project 3: Marketing and Merchandise
Spreading the word through visuals
Workshops for Attendees
Presentations
Print Flyer


Banner

shirt Design

Name Tags





More projects
2025 NBA All-StarVisual Design
NBA Draft 2024Visual Design
B/R Summer OlympicsVisual Design
March Madness 2024Visual Design
BeReal RedesignVisual & UX Design
HackDavis 2022Visual & UX Design
T-Mobile MarketingVisual & UX Design
Mental Health AppUser Experience & Research
ANDY K. DO ©2025