Designing a Hackathon

Product, web, branding, and presentation designs for one of California's largest collegiate hackathons.

Project Overview

Product & Brand Designer

Scope

Product Design, Branding

Timeline

December 2021 - April 2023

Team

Cheryl Cai, Rachel Yap, Fajar Akhter

Project 1: Storytelling through our website

Designing our homepage as a story.

Call-To-Actions

Learn about HackDavis

Pre-register as an attendee

Become a sponsor

Low-Fidelity Pitches

★ Comic strip

Into the Moo-ltiverse

Pros

Distinct from past websites
Users can hit all user goals in one scroll
Innate understanding of Vertical Scroll 

Cons

Less opportunities for large hero images
Asymmetric shapes are more difficult to implement
Static card designs

Horizontal Scroll

Embark on a journey

Pros

Distinct from past websites
Opportunity for multiple hero images
Separating different content 

Cons

Very different from common user patterns
Lack of Innate Understanding from viewers
Higher mental cognitive load

Website

Mobile

View Website -->

Project 2: One-stop for Hackathon Attendees

Find your teammates, register your team, and view event updates all in one tool

Project 3: Marketing and Merchandise

Spreading the word through visuals

Workshops for Attendees

Presentations

Print Flyer

Banner

shirt Design

Name Tags

ANDY K. DO ©2025