One Event. Three Brands.
Client: NBATV Social, Bleacher Report, & MArch Madness Social
I design three distinct social campaigns, scalable design systems, and production-ready workflows to support live coverage for the NBA Draft 2024.
Role
Lead Designer
Scope
Brand and Styling, Template Designs, Design System
Timeline
May 2024 - June 2024
Team
Drew Paterson (Art Direction)
Jay Clay (Art Direction)
NBA TV
Special set of design templates including individual draft cards, news, and promotional material.
Adding Layer Comps to our Workflow
Individual Draft Cards
I introduced Photoshop Layer Comps to our workflow.
Instead of creating individual templates for each team, we can toggle between different styles within a single template.
Bleacher Report
Design templates for social, app, and streaming channels, uniquely made for NBA Draft '24.
Inspiration
Wemby's First Rookie Card
The NBA Draft opens doors to special experiences for new players, like finding your rookie card.
With the trading card look, Bleacher Report unveils "the first trading card of the 2024 NBA Draft."
March Madness
Individual graphics to highlight each draft pick within the current brand style
Extending MM24 Look
MM Alumni
Designed special draft cards for players who participated in March Madness.
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