From Court to Feed:
Visuals for NBA All-Star

I created a suite of social graphics for NBA on TNT’s All-Star 2025 coverage, balancing fast turnaround needs with a consistent, on-brand visual identity.

ROle

Visual Designer

Scope

Brand Identity, Design Templates, Live Graphics

TimeLine

January 2025 - February 2025

Task

The NBA All-Star Weekend is a weekend festival held in the middle of the Regular Season and consists of Basketball events, exhibitions, and performances. The main event, the NBA All-Star Game, showcases 24 star players of the National Basketball Association.

As a visual designer, I led and crafted the design campaign for NBATV and NBA on TNT's social media channels.

Constraints

It's All Live
Since updates are announced live on NBAonTNT, how might we anticipate and prepare content?

Design Approach

Listing Known & Unknowns
We won't know it all until we get there, but we do know when and what to expect.

Evolving a Design System
We won't know it all until we get there, but we do know when and what to expect.

Groovy and Playful Visuals 
Gradients, stars, and cutouts evoke the fun, exciting spirit of NBA All-Star Weekend. Let's get hyped up!

Bringing the Bay Area
The Golden State Bridge, Golden State Warriors Colors, and Carl the Fog. 

3 Weeks Until ASG 25

Announcing
All-Star Starters

West Conference Starters

Eastern Conference Starters

2 Weeks Until ASG 25

All-Star Reserves

West Conference Reserves

Eastern Conference Starters

1 Week Until ASG 25

Drafting All-Star Players & Revealing Game Format

Starting this year, the Game Format changed from the Traditional West vs East Conference to a 4-team tournament.

Day 1 (Friday)

2025 Castrol Rising Stars

Day 2 (Saturday)

All-Star Saturday Night

Day 2 (SUnday)

All-Star Game

ANDY K. DO ©2025