From Court to Feed: Visuals for NBA All-Star

I created a suite of social graphics for NBA on TNT’s All-Star 2025 coverage, balancing fast turnaround needs with a consistent, on-brand visual identity.

Project Overview

Team: Bleacher Report Real-Time Design

Timeline: January 2025 - February 2025

Created at: Warner Bros. Discovery

What I Worked On

Brand Identity

Design Templates

Live Graphics

Task

The NBA All-Star Weekend is a weekend festival held in the middle of the Regular Season and consists of Basketball events, exhibitions, and performances. The main event, the NBA All-Star Game, showcases 24 star players of the National Basketball Association.

As a visual designer, I led and crafted the design campaign for NBATV and NBA on TNT's social media channels.

Constraints

It's All Live
Since updates are announced live on NBAonTNT, how can we anticipate and prepare content?

Approach

Listing Known & Unknowns
We won't know it all until we get there, but we do know when and what to expect.

Evolving a Design System
We won't know it all until we get there, but we do know when and what to expect.

Bringing the Bay Area
The Golden State Bridge, Golden State Warriors Colors, and Carl the Fog. 

Groovy and Playful Visuals 
Gradients, stars, and cutouts evoke the fun, exciting spirit of NBA All-Star Weekend. Let's get hyped up!

Teasers

Kickstarting All-Star 2025 with NBAonTNT, I created teaser posts for All-Star Draft announcements.

Announcing All-Star Starters

All-Star Reserves

All-Star Draft

This year, the All-Star Game format has changed from the traditional West vs East Conference to a 4-team tournament.

All-Star Teams

Live Updates

Friday: 2025 Castrol Rising Stars

Score Cards

2025 Rising Stars MVP

All-Star Saturday Night

Sunday: NBA
All-Star Game

2025 All-Star Winner & MVP

ANDY K. DO ©2025