Real-Time Design Systems for March Madness

This project demonstrates how adaptable design systems can meet the fast pace of live sports coverage while maintaining visual consistency and engagement.

Role

Brand Designer

Scope

Brand Refresh, Social Design,
Live Tournament Graphics

Timeline

February 2024 - April 2024

Tools

Adobe Creative Suite

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Task

March Madness is the annual single-elimination tournament for D1 Men's Basketball hosted by the NCAA since 1939. There is a total of 67 games within 3 weeks.

How can we create various live content during a fast-paced tournament?

Approach

Build as a System:
Modular elements are designed across various content types. Scalable, simple, and consistent.

Room for Customization:
Team stickers and marker lines made each content feel tailored and unique.

Automation Tools:
We explored ways to automate selected designs to speed production and allow more time for special requests.