Scaling Designs for
High-Volume Production
Client: March Madness Social
Since 2024, I have designed and led annual style refreshes for March Madness's social media. With each refresh, I created over 100+ unique design templates, promotional material, and graphic assets in time for the NCAA D1 Men's Basteball tournament.
Role
Lead Designer
Scope
Style Refresh, Template Designs, Design Systems
Timeline
Process: 3-Month Sprints
Years: 2024, 2025, & 2026
Approach
Build as a System:
Modular elements are designed across various content types. Scalable, simple, and consistent.
Room for Customization:
Team stickers and marker lines made each content feel tailored and unique.
Automation Tools:
We explored ways to automate selected designs to speed production and allow more time for special requests.
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ANDY K. DO ©2026