Designing a Hackathon
Client: HackDavis 2022
HackDavis is one of the largest collegiate hackathons on the West Coast. As Brand and Product Designer, I designed the organization's website, developed digital tools and merchandise for attendees, and led design workshops for early product designers.
Role
Brand & Product Designer
Scope
Brand and Styling
Product Design
Design Education
Timeline
December 2021 - April 2023
Team
Cheryl Cai
Rachel Yap
Fajar Akhter
Project 1: Storytelling through our website
Designing our homepage as a story.
Call-To-Actions
Learn about HackDavis
Pre-register as an attendee
Become a sponsor
Low-Fidelity Pitches
★ Comic strip
Into the Moo-ltiverse
Pros
Distinct from past websites
All CTAs in one scroll
Innate understanding of Vertical Scroll
Cons
Fewer large hero images
Static card designs
Asymmetric shapes are more difficult to implement
Horizontal Scroll
Embark on a journey
Pros
Distinct from past websites
Multiple hero images
Separating different content
Cons
Uncommon user patterns
Lack of innate understanding
Higher mental cognitive load
Website
Mobile
Project 2: One-stop for Hackathon Attendees
Find your teammates, register your team, and view event updates all in one tool
Project 3: Marketing and Merchandise
Spreading the word through visuals
Workshops for Attendees
Presentations
Print Flyer
Banner
shirt Design
Name Tags
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