NBA Draft 2024 in Three Looks

From 0 -> 1, I designed multiple social design campaigns to announce the NBA Draft 2024 across NBA TV, Bleacher Report, and March Madness.

Project Overview

Team: Bleacher Report Real-Time Design

Timeline: May - June 2024

Created at: Warner Bros. Discovery

What I Worked On

Brand Identity

Design Templates

Live Graphics

MM_DraftedAccolades_24 (Donovan Clingan)

Task

The NBA Draft is an annual event of the National Basketball Association, where teams in the league draft players to join their organization.

As a visual designer, I built design templates for NBATV, Bleacher Report, and Mardness social media channels.

Constraints

Three Distinct Looks
Multiple channels in Warner Bros. Discovery are covering the same event. How might we make each design unique to their respective brand?

It's All Live
Since updates are announced live on NBA TV, how can we anticipate and prepare content?

Approach

Prioritizing Requests by Impact
We listed our requests from each brand, then sorted them by urgency and impact.

Different Methods to Find Inspiration
Created two new looks, each inspired by different perspectives and experiences

SPECIFIC Requests Listed By urgency

NBA TV
Special set of design templates including individual draft cards, news, and promotional material.

Bleacher Report
Design templates for social, app, and streaming channels, uniquely made for NBA Draft '24.

March Madness
Individual graphics to highlight each draft pick within the current brand style

NBA TV

Adding Layer Comps to our Workflow

Individual Draft Cards
I introduced Photoshop Layer Comps to our workflow.

Instead of creating individual templates for each team, we can toggle between different styles within a single template.