March Madness 2024

Building news and media content for the NCAA D1 Men's Basketball single-elimination tournament across sports news, streaming, and social apps.

Role

Graphic Designer

Time

2 Months, 2024

Team

B/R Real-Time Design

task

Let the Madness Begin.

Since 1939, the National Collegiate Athletics Association (NCAA) has hosted an annual single-elimination tournament for D1 Men's Basketball. 68 Collegiate Basketball teams compete in for D1 Championship. Known for its exciting games and upsets of favored teams, March Madness has become one of the biggest annual sporting events in the US.

As a designer, I built graphic templates across Live TV,  streaming services, and social media. These templates present informational, promotional, and engaging content for over 13.8 Million Viewers.

Project Goals

1. Promote March Madness by building interest and grabbing viewer's attention 

2. Create engaging and informative content for viewer-brand interaction

3. Document players, games, and historic moments for future access

Hyping the Tournament

As college basketball conference finals end, we head into March Madness season. We begin revealing teams and sharing historic moments to start the season with joy and hope. 

Historic Events & Records

Clinched & Mascot Rankings

March Madness Brackets

Live Updates

From the Field of 68 to the National Championship game, we update our followers with live scorecards, player statistics, hilarious memes, and important dates.

Awards

Missed the Madness? No worries.

After each game, we created thumbnails and social media recaps for our viewers. You can find and watch these moments on Max, YouTube, and TikTok. 

Reflection

Design for Designers

I created working design documents for our 10 designers. When organizing layers and tools, I accounted for efficiency in information input and the experience of designing graphics. This meant organizing and color-coding our layers to be digestible and creating tutorial documents to teach new tools. 

Thinking on Your Feet

Working in real-time, I learned how to adapt and create graphics on demand. I can manage over 10+ design requests per hour by prioritizing my tasks based on urgency and efficiency. This project upgraded my reaction time, tolerance to pressure, and cross-functional communication.